Working hard to get the full Best Technical 'web presence' put together - and I can so sympathize with my customers - this is a lot of work.
Beyond just the difficulties of all the technical tools - you have to come up with stuff to say about your company - what you do, how you do it, why you're better than others, etc. That takes careful consideration. And a LOT more time than I first thought.
So, certainly one of the communication tools for modern companies is The Blog, and this is the Best Technical Blog.
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